A New Generation : Historically Black colleges are increasingly becoming the first choice for some of the nation’s most sought-after talent.In Popular Culture: Thanks to Beyoncé, Ralph Lauren and hit TV shows, depictions of Black campus life have moved to center stage.Growing Visibility: Thanks to star hirings and generous donations, H.B.C.U.s are having a moment.The Importance of Historically Black Colleges H.B.C.U.s, or historically Black colleges and universities, have long nurtured excellence, and a sense of pride and belonging among students.